About the Staff

Jill Haglund

President and Founder

Jill founded TweetyJill Publications in 1997, with her first book, The Complete Guide to Scrapbooking. The history of TweetyJill Publications begins with this first title, however, to date TweetyJill has published over 15 books in the art, craft and scrapbooking industry. Jill is very active in her company; her job involves book layout and design, product design and development, client and account relations, along with contributing artwork to her publications when time permits!

Jill’s love of photography and art got her started in this industry. Her favorite kind of art is vintage collage, with a love for Shabby Chic, Romantic and Nature-themed projects. Originally from Ohio, she has spent most of her life in Florida, where she currently resides in Sarasota. Jill has three grown children; her sons Matthew and Jason attend college at the University of Central Florida, while her daughter Lindsay works with her full-time at TweetyJill. 

Lindsay Haglund

Managing Editor

Lindsay has been working full-time for TweetyJill since 2007. Her duties include managing the blog, writing the monthly newsletter, assisting with photo shoots and book layout and design, general editing for publications and marketing materials, along with contacting artists and managing the artwork submissions.

Her favorite kind of art is altered art and collage, featured in several of TweetyJill’s titles.  Lindsay’s inspiration comes from her mother, Jill, as well as her collection of photographs taken of friends, family, pets and travels. She lives in Sarasota, FL with her two black cats Phoebe and Nala along with assorted reptile pets. 

Rick Hernandez

Marketing Director / Partner in TJ Designs

Rick has been employed with TweetyJill since the summer of 2007. His duties include overseas account management, research and product development, along with almost every miscellaneous job you can think of! He is a part investor in TJ Designs, a division of TweetyJill Publications. 

Originally from Tampa, FL he spent over twenty years in Basile, LA owning and operating a crop dusting business before moving back to Florida where he currently resides in Sarasota. His favorite kind of art is painting flooded rice fields with fertilizer and rice seeds. 

Sarah Christenson

Apprentice Graphic Designer 

Sarah has been working for TweetyJill since January 2008. She is the latest addition to our graphic design team, recently graduated from Pensacola Christian College, where she studied Commercial Art. Her duties include general graphic design for new products and literature as well as contributing art to our publications.

Her favorite kind of art is portraiture because she loves realistically portraying facial expressions and emotions. Sarah grew up in Mexico, where her parents are missionaries, but currently resides in Sarasota, FL with her sister Paula.

Herb Booth

Owner of Booth Studio Incorporated / Studio Photographer

Herb Booth, along with Booth Studio, has been working with TweetyJill Publications since the very beginning, over ten years. He has been in the photography business since graduating college, and owned and operated Booth Studio for 25 years. TweetyJill Publications has recently relocated to the loft and side offices of Booth Studio.

Herb’s favorite kind of photography is creative studio photography with set designs, (something TweetyJill always offers!) as well as food photography. He has spent most of his life in Sarasota, FL where he currently resides with his wife of 20 years Shelly and his 16-year-old son Ian.

Daniel Perales

Assistant Photographer

Daniel has been working at Booth Studio for over a year. His duties at the studio include assisting with photo shoots, client relations, studio photography along with every miscellaneous task you can think of!

Daniel’s love of photography started when he was younger, first while working on his high school yearbook team, then assisting with the college newspaper. His favorite kind of photography is social conscious photography documenting the cultures of people. Originally from Spain, he currently resides in Sarasota, FL with his wife of five years Jeannie and two kids, 1-year-old Kique and 2-year-old Lucia.